Sega Establishes Subsidiary in Shanghai
Company aims to strengthen business in China through IP promotion, marketing activities
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Square Enix Admits It Reveals Kingdom Hearts 4 and Other Games Too Early, Plans to Change Marketing Strategy
Square Enix has acknowledged a long-standing issue in its development and marketing cycle: announcing major games years before they are read…
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GTA 6 Gets Unprecedented PlayStation 5 Push as Sony Gives Rockstar’s Blockbuster a First-Party-Level Marketing Campaign
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Sega Plans Influencer Marketing Push After Sonic and Shinobi Sales Disappoint
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Netflix Pulled Off a Real-Time Heist on Live TV, Says Marketing Chief Jordan Peters
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[Honey's Anime Interview] Takayuki Miyauchi and Kenta Wakisawa From T-SPARK at the Los Angeles Anime Expo 2025
At Anime Expo 2025 in Los Angeles, Honey’s Anime had the opportunity to sit down with two key figures driving strategy and innovation i…
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