Zenless Zone Zero Hits 44.2M Livestream Views as HoYoverse Claims 3 of China’s Top 5 RPG Spots

Zenless Zone Zero recorded 44.2 million viewers across China’s livestreaming platforms in July 2026, marking a 34% month-over-month increase, according to new data from Niko Partners. The strong performance placed HoYoverse’s action RPG among the most-watched RPG titles in the Chinese livestreaming market during the month. Niko Partners attributed Zenless Zone Zero’s growth to its second anniversary activities, Version 3.0 content, and major promotional events. The game’s Version 3.1 anniversary preview was a particularly significant driver, with Bilibili alone recording…