Shueisha’s IP Business Now Accounts for 50% of Its Revenue as Manga Adaptations and Merchandise Gain Ground

Shueisha is increasingly generating revenue beyond manga magazines and paperback sales, with its intellectual property (IP) business now accounting for half of the company’s total sales. The Japanese publisher reached this milestone in its financial results for the fiscal year ending in May 2026, marking the first time revenue from IP-related businesses and other sources surpassed its publishing revenue. The development reflects a wider transformation in Japan’s manga industry, where anime adaptations, theatrical releases, character merchandise, and licensing deals have…