Shigeru Miyamoto Once Said Nintendo Wanted to Surprise Non-Gamers, Not “Just Cater to Hardcore Gamers”

Shigeru Miyamoto may be one of the most influential game developers in history, but he once revealed that he did not view other developers as his biggest competition. Instead, the Nintendo creator named the Rubik’s Cube as his “eternal rival,” explaining that his background in industrial design shaped his approach to creating games that could surprise people beyond the existing gaming audience. The comment came during a 1996 conversation between Miyamoto and late Japanese game developer Kenji Eno. The interview…