Netflix’s Binge Model Isn’t Broken: Full-Season Releases Help Average Shows Gain Millions of Views Without Weekly Waiting

Netflix’s binge-release strategy has faced renewed criticism as many shows experience a significant drop in viewership between their first and second seasons. Critics argue that releasing an entire season at once causes audiences to quickly consume a series before moving on, unlike weekly releases from platforms such as HBO and Apple TV+ that keep shows in public conversation for longer. However, the argument that Netflix’s binge model is failing overlooks what the strategy was built to achieve. The platform’s approach…