Sanrio Kawaii Me Live! Sets January 2027 Global Release as Pre-Registration Begins

Sanrio is expanding its gaming ambitions with Sanrio Kawaii Me Live!, a new free-to-play rhythm and dance game scheduled for a global release in January 2027. The title is the first smartphone game released under the company’s recently established Sanrio Games brand, bringing characters such as Hello Kitty and other popular Sanrio personalities into a music-focused experience. Sanrio officially opened pre-registration on September 21, 2026, giving fans an early opportunity to participate in a milestone reward campaign ahead of launch.…