Activision Executive Admits Call of Duty Fans Wanted Something Fresh After Consecutive Black Ops and Modern Warfare Sequels

Activision is acknowledging that its recent Call of Duty releases failed to deliver the fresh experience some fans wanted. In an interview with The Game Business, chief marketing officer Tyler Bahl explained how feedback from players is influencing Call of Duty: Modern Warfare 4 and the franchise’s future direction. After releasing Modern Warfare 2 in 2022 and Modern Warfare 3 in 2023, Activision followed with Black Ops 6 in 2024 and Black Ops 7 in 2025. Despite differences in settings…