Nintendo Dominates U.S. Physical Game Sales in 2026 With 63% Market Share

Nintendo remains the dominant force in physical video game sales in the United States, with new data showing that its platforms accounted for 63% of new physical game spending in 2026 so far. The figures highlight Nintendo’s continued strength in the boxed games market at a time when physical media is facing a broader decline. According to industry analyst Circana, Nintendo’s combined physical sales share includes games released for the Nintendo Switch and Switch 2. The exact split between the…