GTA VI Reveal Drives Netflix Engagement Up 125% as Mobile Usage Jumps Nearly 50%

Netflix saw a major surge in engagement during the premiere of Grand Theft Auto VI: An Extended Look, highlighting the enormous anticipation surrounding Rockstar Games’ upcoming open-world blockbuster. According to data from market intelligence firm Sensor Tower, the August 27 event caused significant increases across both Netflix’s mobile app and web platform. The biggest jump came from Netflix’s web users in the United States, which increased by more than 125% during the 3:00 p.m. to 4:00 p.m. ET reveal compared…