BTS’s Jungkook Explores Chanel Beauty’s 1957 Fragrance in New Campaign as Perfume Sells Out Immediately

BTS member Jungkook has officially launched his first major campaign campaign as Chanel Beauty’s Global Ambassador, spotlighting the luxury house’s iconic fragrance 1957 from the Les Exclusifs de Chanel collection. On August 6, 2026, Chanel released audiovisual materials and two campaign films featuring Jungkook, sparking an immediate frenzy among global fans that reportedly led to swift sell-outs of the fragrance across multiple retail platforms and regions. Two Campaign Films: Personal Reflection and Perfumery Insights The newly released campaign centers around…