Gears of War: E-Day Generates $37 Million Despite Selling Just 230K Copies Across Xbox and Steam

Gears of War: E-Day has generated an estimated $37 million in revenue despite selling approximately 230,000 copies across Xbox and Steam, according to market analysis from Rhys Elliott of Alinea Analytics. The figures reveal a more complicated launch for Microsoft’s flagship shooter, as traditional sales tell only part of the story behind its early financial performance. The analysis estimates that Steam accounted for 168,000 copies, while Xbox consoles and PC combined contributed 62,000. However, Xbox generated approximately $26 million of…