Dune: Awakening Creative Director Says Funcom Won’t Add In-Game Ads Despite Pioneering Them in 2001

Dune: Awakening will not feature in-game advertising despite Funcom having experimented with the business model more than two decades ago. Funcom Chief Creative Officer Joel Bylos discussed the possibility of advertising and the studio’s broader approach to monetization as the survival RPG expands beyond PC. Speaking with GamesIndustry.biz, Bylos explained that Funcom had already explored in-game advertising in Anarchy Online, its 2001 sci-fi MMO. The system allowed real-world companies to purchase advertising space that appeared as futuristic banners within the…