Crunchyroll Lead Says It Doesn’t Want to Be “Something for Everyone,” but “Everything” to Anime Fans

Crunchyroll is continuing to expand its global anime business, but the company says its strategy is not based on trying to become a streaming service for every type of viewer. Instead, Scott Donaton, Crunchyroll’s senior vice president of global brand and community, says the company is focused on becoming “everything” to anime fans by reaching them across streaming, theaters, conventions, merchandise, games, and manga. Speaking with Variety, Donaton explained that Crunchyroll’s global growth is being driven by a fan-first strategy…