BLACKPINK Jennie’s Recent Social Media Post Hit With Wave of Brutal Backlash

On September 7, 2026, BLACKPINK member Jennie and her personal independent agency, Odd Atelier (OA), found themselves at the center of intense online criticism following a new promotional post shared across social media platforms. The official social media accounts for OA uploaded promotional imagery featuring Jennie showcasing her latest campaign and product range in collaboration with global sportswear giant Adidas. While brand partnerships are standard for top-tier K-pop idols, the timing and choice of brand partner triggered immediate pushback from…