Amazon Executive Says It Plans to Bring Crimson Desert-Style Instant Play Demos to More Platforms Beyond Twitch

Amazon is exploring ways to bring its no-download playable game demos to more destinations beyond Twitch, potentially giving publishers new ways to let players try games instantly. The plans follow an early campaign featuring Pearl Abyss’ Crimson Desert, which uses Amazon Web Services’ GameLift Streams technology to deliver a playable experience directly through a web browser. The expansion could eventually allow developers to offer instant-play demos across other Amazon services and through external partners, rather than relying solely on Twitch.…