Netflix Will Report Box Office Numbers for the First Time

Netflix is preparing to report official box office figures for several of its upcoming theatrical movies, ending a long-standing practice of keeping ticket-sales data private. The move signals a significant change in how the streaming company approaches cinemas and could help strengthen its relationship with theater owners. According to TheWrap, Netflix will begin publishing box office grosses this fall for a limited number of films receiving prominent theatrical releases. The company has traditionally avoided reporting theatrical earnings, even when its…